Zevia

The brief was deceptively simple: keep the flavour-forward energy people already loved, but give the range a structure that could scale to dozens of SKUs without turning the shelf into noise.

We built the system around a single fixed anchor — a locked type lockup and a consistent silhouette — then let colour do all of the flavour work. Each variant gets one saturated field and one supporting tone, so a twelve-pack reads as a gradient rather than a collision.

Photography was shot flat and bright to match, with product treated as graphic form instead of a hero object. The result holds together at three feet and still rewards a close read.