Counter Form
Manifesto
Draw the space around the letter and the letter draws itself.
Film
Reel / 16:9
About
A wordmark exploration driven entirely by negative space.
Each study began by drawing only the counters, then building the strokes to fit what was left.
It produced marks that hold their shape at small sizes, because the openings were designed first.
Two of the studies went on to become live identities.
Credits
- Client
Confidential
- Year
2025
- Role
Designer
- Services
Typography
Brand Identity