Shelf Presence
Manifesto
The aisle is a three-second conversation. Say one thing and say it in full colour.
Film
Reel / 16:9
About
A retail-first packaging study built around how people actually scan a shelf.
We started by photographing the category as shoppers see it — at distance, in motion, under bad light — and designed backwards from that.
The system reduces every pack to one dominant field, one mark and one claim, which turns a crowded planogram into something a shopper can parse without slowing down.
Extensions were drawn on the same grid so seasonal runs never break the family.
Credits
- Client
Confidential
- Year
2023
- Role
Creative Director
- Services
Packaging
Strategy
Art Direction